If you are a Mauritian and you travel through Port Louis everyday, you might have come across this ad:
When I saw this at first, I did not really understand what that heart meant. When you look at it closely you will then find out the real meaning of this poster. Obviously it is a condom ad.
Well for adults it might seem very funny, or obvious. For the current generations as well maybe. However personally I don’t really find it a nice way to promote one’s product. Especially when there are even kids who are travelling via those routes and see that ad. What impression does it give them about Valentine’s Day?
So is this really how we celebrate Valentine’s Day? A one night stand and forget it the next day? Is it all about that “half heart”? I do ask myself what is the relation between that image and Valentine’s Day.
The way people have put Valentine’s Day today, it has become all commercial. Many people out there use roses and gifts to lure girls not for true love, just to have a nice time. Not everyone of course, but there are. I do not believe in Valentine’s Day in that way, because there is no specific day we fall in love (true real love). There is no specific day to care about the one we love.
I do not say that the ad is very bad, actually it is a nice idea to attract the attention of people. However, it would be nice if it was restricted to adult magazines and not displayed in big pictures for everyone to view especially not for innocent kids who have the tendency to observe a lot and ask questions.
With this I wish everyone a very Happy Valentine’s Day, with or without Durex. :)